7 Features of a Programmable Video API

Programmable video APIs are a powerful tool for developers to add real-time voice and video support to their apps and devices. They provide flexibility and freedom to meet unique requirements.

Unlike traditional teleconferencing solutions, programmable video allows you to customize the look and feel of your conference calls. This gives your customers a heightened sense of engagement and trust.

Features of a Programmable Video API

High-Quality Streaming

The days of clunky VHS tapes and DVDs are becoming a distant memory as digital video consumption grows by leaps and bounds. Data compression technology advances allow videos to be streamed over the internet at higher quality and resolution.

With minimal new dev work, a programmable video API can easily add HD-quality voice and video to any web or mobile application. This allows users to experience heightened connectivity and engagement without disrupting online experiences.

The CPaaS industry is embracing programmable video, with healthcare and telehealth services being some of the trailblazers. Using live video for remote customer support can also help to reduce call times and improve problem resolution rates. This can be particularly helpful in areas with high call volumes, such as telecommunications and financial services.


The ability of a programming video API to handle massive amounts of real-time data is crucial, particularly for organizations that work with sensitive information. These apps and tools, such as financial services, healthcare, and product customer support settings, often require live, 1:1 video calls to ensure a secure conversation and speedy issue resolution.

Off-the-shelf video conferencing platforms can be integrated into various existing software applications and mobile devices with minimal customization required. This type of solution is typically called a managed Video API or CPaaS.

Unlike custom solutions, many off-the-shelf video APIs offer automatic bandwidth management to maintain call quality over fluctuating network conditions. This helps avoid scalability issues and provides a consistent user experience across all networks, whether on an organization’s internal or external network.

Enhanced Security

Using a video calling API is an out-of-the-box solution that saves engineers the cost, time, and hassle of developing video call functionality in-house. It can also help ensure that your video chat app is HIPAA compliant.

Each session an app server creates is associated with a unique connection ID and token. Client SDKs use these credentials to connect to the session and publish and subscribe to streams within it. The app server handles signaling and other functionality not run by the client SDKs.

During a group Room video call, participants share real-time audio and visual Tracks via the platform’s WebRTC industry standard, supported on billions of devices. This data is securely transmitted across the platform and stored in its private cloud, protected by multiple layers of security, including AES-128 encryption.

Better User Experience

A video API gives engineers an out-of-the-box solution that connects different software systems rather than building the entire system in-house. This slashes engineering costs and allows the business to focus on its core competencies.

Customers have short attention spans and seek digestible information, human-like assistance, and on-demand collaboration. A programmable video API provides immersive digital engagement experiences that can be used for customer support, education, sales, product promotion, and more.

The COVID-19 pandemic saw significant growth in the use of programmable video across every market segment, including healthcare, financial services, and technology. The use of video for education and training and remote customer service has also grown. Video is a natural fit for many industries’ needs and can add value to any business process.

Pre-Built Component

Kaltura’s programmable video API platform is designed to offer developers and software engineers full customization capabilities. The platform can do more than display videos and live streams; it can also facilitate one-to-one and group communication sessions.

The platform provides rich features and can scale to meet any need, from one-to-one video chats to large group conferences. It supports voice, video, text chat, and more, all encrypted for security.

It is easy to integrate into existing platforms and digital applications. This allows for a heightened sense of connection with customers and users. This can help boost brand loyalty and provide a better user experience. It can also be used for telemedicine, education, HR, and more.


The world of communications platforms as a service (CPaaS) has grown increasingly interested in incorporating customized video into business-critical applications. Banks, insurance companies, and healthcare providers have been some of the trailblazers in this space as customers feel more comfortable discussing their financial or health-related needs with someone they can see rather than hear.

Using a programmable video API, you can add one-to-one and group communication capabilities to your software, application, or website. It can also be optimized to display HD+ quality for real-time interaction and 4K for pre-recorded content, ensuring users have an excellent experience.

Increase customer engagement with a customizable video marketing solution anyone in your team can manage, with built-in and optional Professional Services support available for fast, reliable assistance.


Programmed video APIs can add another connection layer to online platforms or digital applications by integrating live, face-to-face communication. Some refer to this type of API as a video conference API or programmable video API, but others may use the term CPaaS (Communication Platform as a Service).

Developers need to consider the scaleability capabilities of a programmable video API when choosing one to integrate into their application. Many off-the-shelf vendors have built-in bandwidth management to help ensure a quality experience across networks and even with varying connection speeds. Additionally, programmable video APIs can support 1:1 or many-to-many calls depending on the needs of the app or organization. For example, some video call industry trailblazers like banks and insurance companies have begun using programmable video to make customer conversations more personal and secure.


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