Content marketing aims to publish posts and create valuable and engaging content that keeps readers on your site and drives conversions. That means earning links as part of your strategy.
This can be challenging, however, and requires time and expertise. Luckily, many link-building tactics can be accomplished without much investment or overhead.
Guest blogging
Guest blogging can be a powerful tool in your content marketing strategy. This helps you test new techniques and determine what works best for your brand. Some of the best methods are being applied by websites like vazoola.com as one of their expertise in content marketing.
For instance, posts with questions as titles are more effective than numbered lists, or that single-sentence paragraphs are better than short ones. You’ll never know if these strategies work until you implement them.
Guest blogging also allows you to build a portfolio of your writing. This is vital to your online presence, making consumers more likely to trust you.
Contributing to an industry publication
Contributing to an industry publication dramatically increases brand awareness and boosts search engine optimization. These publications are professional resources that contain relevant information on trends, techniques, and new products in a particular field.
A contributing article is a great way to show your expertise and share your thought leadership ideas. It is also a valuable source of links and leads.
When choosing which publications to write for, consider their quality and the size of the audience. Look for reputable outlets that align with your brand and the topics you want to write about.
Writing a press release
In this day and age, press releases are one of the most important forms of content marketing. Not only do they help to generate media coverage, but they can also serve as a valuable tool for building quality links and driving website traffic.
A well-written press release can announce a new product or service, share company milestones, or launch an important event. When a press release is adequately written, distributed to the right media outlets, and promoted through appropriate social media campaigns, it can increase brand awareness, drive traffic, and generate leads.
While writing a press release may seem unnecessary, it’s a crucial part of your marketing strategy. It’s a low-cost, effective way to reach your target audience and build brand awareness.
Creating a video
Creating a video is one of the best ways to drive traffic to your website and boost SEO. Whether showing off your product or discussing a new feature, videos make it easy for search engines to crawl and index your content.
In addition, video can help you engage with your target audience and build relationships with them. This can increase conversions, such as sales, social shares, contact information, etc.
Before creating a video, consider your audience and what kind of content they’re interested in. Once you know who you’re targeting, create storyboards and mood boards. Once those are complete, you can get the creative process started.
Creating a podcast
Podcasts are a great way to reach your audience outside of traditional content. They can be listened to on the go or at home and even downloaded on devices like Google Home or Amazon Alexa.
Creating a podcast is simple and inexpensive. All you need is a microphone and recording software that supports your chosen platform.
One of the most important things you can do to get started is to develop a topic that will appeal to your target market and set you apart from the competition. You can choose from general education, politics, comedy, and marketing topics.
Once you have a topic in mind, start thinking about potential guests. You can use a podcaster research tool such as UberSuggest to help you identify potential podcasters who will likely be interested in interviewing you.
