Mayhap, it is a small scale plumbing company or a giant plumbing corporation; all of them want leads through online marketing and SEO is considered an essential tool to make an online marketing campaign successful. Therefore, if as a plumber or plumbing service provider you are looking at what SEO strategies would help you to get potential leads then you must read this article meticulously.
Successful SEO Strategies to Engage Buyers
On-Site and Off-Site SEO
On-Site SEO covers all those areas that make plumbing website search friendly with the help of unique and useful content, user-friendly web design and optimized images. However, off-site SEO is a broader term that can help you to get exclusive plumbing leads via mentioning your service at high authority blogs, news sites and plumbing-oriented discussion forums.
Keywords and Content Marketing
Another strong SEO strategy that boosts the sales of plumbers is the use of right and organic keywords. Tools like ‘Google Keywords Planner’ can help them to know by using which keyword or phrase, potential customers search for any local plumbing service. Similarly, the content that plumbers use to market their service at various online platforms should be as attractive and rare that they use for their videos, products and testimonials at the official website. Both keywords’ selection and content marketing are the key players that engender probable leads for plumbers.
Plumber Sales Videos
Videos have become a potent communication tool in this current digitalize world. Although it takes effort but in a 30-second video as a plumber, you can easily convince your customer regarding your service. Videos are not only a source to increase plumbing leads, but they also increase the rank and authority of your site especially it improves your brand credibility in the eyes of your clients. In the same token, if your plumbing company runs a YouTube channel with DIY and helpful videos, then it could be a plus point to generate more sales.
Social Media Promotion
It is legitimate that social media doesn’t play any role in the search engine optimization of your plumbing service but still, it is a persuasive platform to generate massive traffic for your plumbing site especially if you take it in the sense of lead generation.
On the other hand, you can’t ignore the influence of social media likings, dislikings and customers’ responses towards a plumbing service. Moreover, a popular and trustworthy social media business page doesn’t only send traffic but also inflates the integrity of any business or service. That’s why to get more plumbing leads you must showcase your social media icons with exacts URLs at the front of your official website.
Presence of Business Listing at the First Page of Google
Hire Wisely
If SEO is over your head and you need help hire a professional. There are a few things you should know. First, check their reviews. Reviews are best for hearing the worst about the company. Unhappy customers post negative reviews more than happy customers. If there aren’t a ton of negative reviews, then keep researching. Their website will usually tell you the type of clients they have. They may exclusively work with lawyers, which wont help you much or they may not be industry specific, which will work for you. Next, think about where you want your business so go. Do you want a single brick and mortar location? Is your goal to start a franchise? Those questions will help you in determining the marketing company you want to work with. All digital marketing companies should be able to handle one location, however your goal is a franchise, you should consider a franchise internet marketing agency so they can help you reach that goal.
Nowadays, when an individual has a plumbing problem, he or she tries to find a quality but local service via Google that shows the three kinds of results as a response. At first, Google displays the pay-per-click advertisements that are being run under the banner of Google Adwords. That means, as a plumbing service provider you can display your ad at the first page of Google to get leads but in SEO world this strategy is not considered a handy tool to get the attention of buyers as many of searchers avoid them and only take them as just ads.
Now, you would ask the question then how SEO helps to occupy the top position on the first page of Google? In this regard, we are going to share some effective ways to get the primary position at Google.
Google My Business: To get a primary position you must have a verified account at Google My Business with all of your service, geographical and contact details. Plumbing companies should also attach their official web page link and images there to attract more customers. Positive and real reviews, organic, local listing and accuracy of information would help you to improve position at Google.
Reputation Management: Another thing that could be supportive to get first positions in business listings could be online reputation management. In this regard, plumbers or plumbing companies should have to deal with their online reviews and try to get position ratings from customers at review forums like Yelp, Glassdoor or Angie’s List.
Final Thoughts
All in all, if you think plumbing business is being killed by referrals or spam marketing strategies, then you must know with adequate use of SEO strategies you can take your plumbing business to the next level. Nevertheless, it is advised to be selective and only grant your attention to the things that can give you the desired results.
Hopefully, this article would assist you to generate massive leads if you are running a plumbing business. However, if you don’t agree with any of our SEO strategies or want to give your recommendations, then you are welcomed to share your feedback with us.
