Are you looking to start a candle business? If yes, you must read this article till the end. Almost everyone in this world wants their home to smell nice and feel cozy. One of the best ways to do so is by lighting some candles at home.
Not only are the candles an affordable indulgence, but they can also be used for a gifting purpose or brighten any room. If you want to begin a candle business and are passionate about wicks, starting a candle business will be a perfect choice for you.
Explore almost everything you need to know to start a candle business; keep reading this article.
6 Steps for How to Start a Candle Business
Starting a candle business seems like a lot of work to do. In fact, every business needs a lot of work to kickstart. But if you work hard in the right way, it will be rewarding also. If you want to succeed in your candle business, you have to get all your financial, legal, and marketing ducks in a row and consider these seven steps shown below.
1. Perfect your craft
A good candle can help you destress, add a decorative flair, and set the mood. On the other hand, a lousy candle can be a disaster for your home. They can smell too smoky, floral, and too sweet.
However, it is one of the best and easiest ways to move in one direction and create a candle that no one wants to burn. Before you start a candle business, you have to master some skills like;
- Ensure an excellent burning time;
- Make a scent that permeates a room;
- Create a scent that people love.
You have to look out for some more creative things like;
- What will make your candle stand out in the market?
- Will your candle be inspired by the different exotic location?
- Are you using unique glassware to house your candles?
- Will you be adding some witty names that make your candles perfect for gifting?
However, an affordable price point and the lovely scent will make you stand tall in the candle game. But still, you have to make sure that your candle brand is proudly standing out in a very saturated market.
2. Create a business plan
You must agree that a candle business is the work of creativity. So, you have to be as creative as possible. However, it may be uneasy about tearing yourself away from experimenting with creating a business plan.
You can also be creative while creating your business plan. Therefore, you have to put both your creative and professional minds to work. However, a good business plan can help you show your value to any potential investors or leaders.
Make sure to work on this step before starting your candle business. Your business plan must be clear, concise and consistent if you want to grow your business and introduce the essential details about your candles to others.
Below, we rounded some points to help you create the perfect business plan.
- Business name:- Try to develop a catchy business name that reflects your business model and stays in your customer’s mind.
- Business entity:- Choose the correct entity for your candle business. It involves sole proprietorship, general partnership, limited liability company, and cooperation.
- Define your products and services:- Defining your products and services is one of the essential steps while creating a business plan.
3. Get the proper licenses, permits, and insurance
It is not a fun step in starting a candle business. But it is as important as others that you do not have to ignore it. If you are looking to start any business, you have to ensure that you obtain the proper licenses, permits, and insurance.
These things will all depend on your location, business type, and business structure. You will require various licenses at different state, federal, and local levels.
4. Determine where you want to sell your products
You must ask this question to yourself: Where do I want to sell my candles? It may be a local farmers market, a boutique, or online. You always have to launch a storefront. But we will recommend you to start small like a local boutique owner.
You do not have to be afraid to start from small to build brand loyalty and get customer feedback. If you are looking to sell online, you can create an e-commerce website or sell on famous digital marketplaces like Amazon and Etsy.
5. Find and manage candle supplies
You have to visit your local craft supply store to get some wax and scents for your candles. But you will start saving a lot of money by buying supplies in bulk from wholesale suppliers as your business starts growing.
You can test for quality, start affordable sourcing supplies, and choose the right supplier for your candle business. Some candle making supplies are;
- Coloring agents
- Shipping supplies
- Packaging supplies
- Fragrances such as essential oils
- Containers to store your candles.
You have to plan out your inventory, and you must know how to manage it before picking up a larger order. Not only it will help you to make your finding suppliers process easy, but it will also help you to make a trusted inventory system.
You can also use an inventory management app to manage your going and coming supplies of candles in your business.
6. Start marketing for your candle business
Marketing is the last and most important part of how to start your candle business. Once you are done with all the steps shown above, you have to begin marketing your candle business. If you want to sell your candle business, word of mouth will be an ideal option.
But still, you can’t rely only on it. Having a well-thought marketing plan in your hand will be a successful shot for your candle business? You have to start by knowing what your candle’s selling point is.
You must identify if your candles last for longer, smell more substantial, or are made from sustainable ingredients. So, determine your candle’s selling point and the best way to represent your business to potential customers.
Social media marketing is one of the best ways to bring your candle business in front of people. If you are going online, you have to identify the ideal channel for your business. Email marketing is another best way to market your candle business.
The best part of marketing your candle on social media is that your customer will sign up for your advertisements.
We hope the steps shown in the article will help you know how to start a candle business. We guarantee that the actions will not allow you to kickstart your candle business, but they will also help you take it to the next level.
So, pair your passion for candles with creativity and a solid execution plan to reward yourself with a candle business that offers profit and creative joy. If you have any queries regarding the candle business or want to add something in the steps, feel free to share it with us in the comment section.