5 Best Practices to Create SEO-Friendly Content in 2019

Are you aware that –

  1. Around 88% of B2B content marketers stress upon the creation of quality and consistent contents to build up own credibility in front of clients
  2. 81% of B2C content marketers are ever endeavoring to develop ingenious, informative and dynamic-standard articles and blogs to retain the present clientele base for the long-run
  3. 91% marketing personas, across the borders, view content as the ‘key’ to explore new markets and access more customers
  4. 86% of globally-popular businesses prioritize over content promotion amidst all other digital marketing strategies

Best Practices to Create SEO-Friendly Content

And, as highlights one survey of an eminent content agency Singapore:

  • Brands publishing 16+ blogs/month experience around 4X ‘hike’ in own organic traffic
  • Regular blogging indexes your site pages by a 434% higher pace at the search engine
  • Real-time upscale content can bring home as much as a 200X quotient of quality traffic to portals of all niches

So time to ‘boost’ own content team and devise enriched contents to be marketed most strategically, right?

However, how much are you savvy about the first step of this endeavor – that is creation of ‘rich read pieces’? Acknowledge that –

  1. While the uploaded posts do increase the number of returning customers up to a 60X mark
  2. Over 95% of ‘netizens’ are only interested to explore contents appearing at the 1st SERP (Search Engine Result Page)

Thus, as one foremost aspect of quality content creation:

  • Endeavor to configure ‘pieces’ in the maneuver, which let them rank at search engine’s first page.

What is that distinguished ‘manner’? Fine-tuning them with the up-to-date SEO or Search Engine Optimization rules of every individual year and, consequently –

Now to acquaint the rules for the present, correct? Herein they emerge:

SEO ‘Hacks’ for 2019’s Content Development

At-Depth Research

In the opinion of the trendsetting content writing services Singapore, to devise blogs & articles that actually attract the mind, you must, in the prime, know to write ‘what’, ‘for whom’ and with which exact keywords.

Remember, only when your contents reach the right people (targeted consumers) at the right hour (as they ‘Google’ for pursuits exactly highlighted in your posts), there up comes the scope for fetching prospective visitors to the site.

Moreover, to scale up at the SERP, the contents must ‘be over’ topics trending most at your industrial niche and ‘in the talk’ within the targeted market spectrums.

And to ascertain all such aspects dedicated and adept market research emerges as the sole strategy to avail.

Endeavor to know-

  1. Which consumer fraternities are actually searching for products/services you are offering
  2. Their true ‘wants’ and desires from brands in relation to such searches; conducting periodic online surveys can be one ‘fit’ way out here
  3. The buyers’ persona that is the average age-group, common preferences & complains points, similar queries and browsing habits of such prospects
  4. Words and phrases these groups use the most to search for/access own requisites and describe ‘what’s the need’; imperative to identify keywords most suitable for you to infuse in contents, upheld own USPS thereby and stay attuned to ‘netizens’ (organic) search purposes

(#Opting for distinctive keyword research tools like KWFinder, SEMrush, Google Keyword Planner etc also appear as your optimum aid to detect industry-relevant and most trending keywords– not only for the whole year but at par with definite festivities and timelines too)

  • Things/facts and definite ‘how-tos’ of life and work people are preferring to know now&then by participating in discussion forums of niche and hence always produce ‘pieces’ about issues and matters making the most ‘buzz’

Focus Over the Heading

Which aspect lets you decide whether or not to explore a particular editorial or ‘feature’ while skimming through the newspaper? How mind-engaging the headline is, right?

Very same is the case for contents published over the World Wide Web. In fact, what voices the ace content editor of Vision Web Creations:

  • 80% of internet’s quality traffic (with real-time intention of buying) determines if to progress further through an article or blog by judging how dynamic the heading is

&

  • Cutting-edge titles can seriously ‘boost’ the CTR (Click-Through Rate) volume of your posts inclusive of doubled-up probability to fetch ‘Share’-s

Therein, just like the content’s body should be of true upscale standard, its headline representing the core thought, must be impactful as well. The pro norms to pursue in here emerge as –

  • Utilizing more odd numbers like 5, 7, 15, 21, 33 in the beginning; analytics show such titles to get spontaneous and organic clicks
  • Making ‘it’ long varying within 12-18 words as those are prone to receive attention and engagement at the social media platforms
  • Resorting to writing styles such as “Ultimate Guide”, “(No) Ways to”, “Important to Know” “Predictions For” etc for B2B scenarios and “Things to Remember” “To Do List”, “Why This Matters” etc for the B2B clients

To Feature As A Snippet

What significance does that especial information block at top of Google’s SERP hold? It is the extract from a content Google ‘thinks’ most relevant for one specific query and thus places that even before the no 1 natural search result.

Officially known as featured snippet (comprising link to the definite web page and site URL), such a piece, in accordance to the report of a veteran content marketing Singapore establishment:

With around 49% of global internet traffic coming from mobile devices, your content must be fit-for- read at screens of every dimension.

Bid adieu to the habit of constructing long paragraphs, big & complex sentences, providing stale information, just ‘putting in’ the keyword anywhere and ‘carrying on’ writing lines after lines.

Pursue the suggestions of top-ranking content writing services Singapore and make the ‘read’ both convenient and attractive through –

  • Short paragraphs comprising a maximum of 2-3 lines
  • Simple but stylized sentences of 16-20 words with no grammatical difficulties
  • Using the primary keyword within 70-130 words in the beginning
  • ‘Punching’ the secondary/LSI phrases by a natural flow
  • Avoiding ‘keyword stuffing’ as a ground rule
  • Using relevant graphs, explaining screenshots and videos and mind-engaging graphics after every 150 words to break the monotony
  • Maintaining an implicit interactive tone all along

May content prove to be your ‘king’ strategy for flourish.

establishment:

  • ‘Grasps’ good-enough share of traffic from the first ranking link with 1/3rd of 1st SERP’s CTR going to it only.

Thus to become a snippet can turn highly beneficial for gaining eventual ‘hike’ in your portal’s conversion benchmark. Try to–

  • Follow a unique Q & A approach through over the content
  • Include more of bullet points and number formats for ready understandability
  • Provide top-quality writing style along with original research from reputed online journals
  • Present latest and properly cited statistics, vital outlooks of think tanks, data from web archives, discussion platforms, etc
  • Craft a succinct meta description (160 characters to the max), with the primary keyword and a crystal-clear Call to Action, which stimulates to ‘click’

The Bucket Brigades Trick

Articles & blogs ranking at the 1st result page possess a 1200+ word count with those acquiring the top 3 positions are of 2000 words volume, ‘pulling’ over 70% of overall net traffic – this is the latest content marketing ‘fact’ to acknowledge, right?

But, isn’t, in addition to this, there prevails another data to recognize – that modern men preserve an attention span of a mere 8 seconds? True this is as well.

Then how to make people, with such curtailed concentration level, ‘dwell’ upon the content of 2000 words? Well, in here comes up copywriters’ most favorite ‘hack’ – the Bucket Brigades.

An impulsive phrase, one appealing question, communicative lingo or a crisp sentence – prevailing in varied forms, Bucket Brigades are, in essence, connectors that intrigue the reader to ‘go on’ to the second line from the first and so on.

In the most spontaneous of fashion, they take your readers into a reading journey that never ‘bores’ – rather up keeps the excitement all through to check ‘what’s next’ while interpreting better the real context.

When savvy-ly deployed, these inter-linkers have proven to multiply a website’s engagement ratio up to one sound mark. Some popular examples include:

  • No wonder
  • And we don’t stop there
  • What does this means to you?
  • Good news!
  • Best of all
  • Want to know how?
  • By the way
  • You won’t believe…..

Forget Not About the Readability

With around 49% of global internet traffic coming from mobile devices, your content must be fit-for- read at screens of every dimension.

Bid adieu to the habit of constructing long paragraphs, big & complex sentences, providing stale information, just ‘putting in’ the keyword anywhere and ‘carrying on’ writing lines after lines.

Pursue the suggestions of top-ranking content writing services Singapore and make the ‘read’ both convenient and attractive through –

  • Short paragraphs comprising a maximum of 2-3 lines
  • Simple but stylized sentences of 16-20 words with no grammatical difficulties
  • Using the primary keyword within 70-130 words in the beginning
  • ‘Punching’ the secondary/LSI phrases by a natural flow
  • Avoiding ‘keyword stuffing’ as a ground rule
  • Using relevant graphs, explaining screenshots and videos and mind-engaging graphics after every 150 words to break the monotony
  • Maintaining an implicit interactive tone all along

May content prove to be your ‘king’ strategy for flourish.

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