Marketing is a strategy employed by numerous companies and businesses to draw customers to their products and services. In the past, only the word of mouth of past clients had been the testimonial about the effectiveness and integrity of a company’s product or service. The progress of technology gave rise to print advertisements, which evolved later into television and radio advertisements as technology advanced further. Nowadays, the internet has transcended virtually all limitations of the past methods of advertising.
Online marketing has revolutionized the ability of one company or business to market their products. This method of marketing, known also as digital marketing, search marketing and E-marketing, have allowed companies and businesses to advertise their products to a wider audience. The Internet, being accessible for anyone who has a connection, enables viewers from all nationalities, classes and industries to view these products and services.
Video Advertisement Benefits:
The Internet’s accessibility makes it one of the most affordable ways to advertise. Television and radio advertisements, being the only major media providers, charge hefty prices to companies and businesses for a thirty-second commercial. The development of cloud hosting, which allows data storage over the internet, allowed companies and businesses to advertise products and services through videos at any length for only a small fee.
A research group that conducted a study about online marketing stated that a great number of Internet users watch videos progressively from one website to the other. The internet, being a tool for communication as well, allows the same users to socialize. The potential of video sharing in promoting products and services allows companies and businesses to expand their advertisements faster. As it is convenient to get to one website to the other, interested viewers can just click to the company’s website after the video.
Live video streaming allows companies and businesses to answer the questions of interested customers personally. This enables companies to have a good marketing reputation and company image, allowing them to establish further their Internet presence to customers. Live streaming and interviews allow companies to evaluate a great number of customer feedbacks, enabling them to enhance their products and services to attract a wider market.
There is a guaranteed increase in traffic by just being able to add video to your site. Without a doubt, small businesses could take advantage of online video hosting and advertising. There are many free video hosting websites where you could start uploading your videos. Even with limited features, an increased amount of traffic is guaranteed to reach your website.