Measuring the success of your keyword strategy is crucial to ensuring you’re meeting your goals and staying competitive. But measuring hundreds of metrics can be overwhelming, so it’s important to stay focused and choose just a few key metrics to track.
The metrics you measure depend on your business’s overall goals and your client’s unique needs. Regardless of which metrics you choose, tracking them consistently can help you develop meaningful results
Next, it calculates the number of times a user clicks on a link to your website in SERPs. The metric is then expressed as a percentage; the results are your CTR.
CTR is a metric that can greatly impact your search engine rankings and quality scores, so it’s important to measure it regularly.
Impressions
One of the best ways to understand your keyword strategy’s impact is to measure your website’s impressions. A high number of impressions indicates that people see your content and that it meets their expectations based on the keywords they searched for.
Impressions are important in online advertising because they count how many times an advertisement appears on a page. This metric helps search engines, and marketers track their campaigns’ effectiveness.
However, several things can skew impression numbers. For example, an ad may load incorrectly or not, or a bot can view it instead of a human.
Another way to measure impressions is by tracking how many users click on your website from a search engine results page (SERP). A high click-through rate can indicate that your content and titles attract users’ attention, leading to higher conversion rates.
In addition to impressions, you should also measure the time spent on your website. This performance metric can be particularly useful for eCommerce sites, as it shows how well your site satisfies users’ intent.
Traffic
You need to track your website’s traffic to know whether your SEO strategy is working. This will give you an idea of how well your campaigns perform and how they can be improved to gain visitors and increase sales.
Organic traffic is the web traffic that comes to your site from search engine results (SERPs) based on keywords and phrases matching a user’s query. This traffic is valuable because people searching for specific products or services are looking for what you offer and are more likely to become loyal customers.
In addition to the number of organic visits, you can track visitors’ time on your website. This is important for gauging how long they stay on your site and if your site content engages them.
Another metric to measure is how many visitors purchase on your site, indicating whether your marketing efforts are effective. This metric will also help you gauge your return on investment for your SEO campaigns.
Using these seven metrics, you can easily track the success of your SEO strategy. They will also help you understand which pages on your site are most popular with visitors, which keywords your top-ranking pages are ranking for, and how much traffic each of your target pages generates.
