The online world has witnessed an exponential rise in the local SEO in the last few years. Digital marketers have realized how local search engine optimization leads to massive website traffic.
These are not assumptions. Many stats from the recent years have verified this.
Go-Gulf, a Middle-Eastern company, reported 46 percent of all Google searches seek local information.
Common Local SEO strategies
When handling a website’s local SEO, a digital marketer typically works on creating and optimizing Google My Business account. Doing so involves keeping the listing up-to-date and adding information:
- Company logo
- Hours of operation
- Payment methods
- Images of products/company
- Contact information
- Location, etc.
It is also common to encourage existing and new customers to post reviews to enhance their credibility. Of course, Google My Business and similar business listings are inevitable. But, there’s an underrated local SEO strategy they often ignore. We are talking about blogging.
Why you should start blogging today!
As discussed above, most businesses and marketers rely on straightforward local SEO strategies. Blogging is still in its infancy if we talk about the realm of search engine optimization at the local level.
If you start blogging for your local business, you can beat your competitors with ease. You won’t be just another retailer/establishment in the market. You can become a thought leader at your city-level — something that will turn you into a renowned brand in this crowded online world.
Top tips for starting a blog for local SEO
To get the best local SEO results, you need to strategize your blogging endeavors. We have listed surefire tips to help you in this process.
Create hyperlocal content – Hyperlocal content is a form of content that’s specific to your area. It’s okay to include general topics once in a while, but your focus should be on area-specific blog posts. This way, you can craft something unique and valuable to your target customers.
Use long-tail keywords – The long-tail keywords have a string of words that the online users usually type in when doing online searches. Search and insert keywords relevant to your business and location. The keywords suitable for your business usually follow this formula:
[Your Product/Service] + [Your Location]
The density of these keywords should be 2-3 percent in your blog post. Use of long-tail keywords is a local SEO strategy many marketers already apply.
Make your blog posts exciting – Imagine a blog post by someone who repairs washing machines. It doesn’t sound exciting to many. If you are in a similar business, you still can make your blog posts worth reading. For, if you are a washing machine service guy, some blog topics can be:
- Life-Changing washing machine hacks
- Too much detergent hurts your washing machine
- Your handyman won’t tell you these washing machine maintenance tips
Think about the common issues the customers face, and create a post around it. The titles (and your entire post) should be conversational. Add memes or some graphics to make your posts flavorful.
Share it as much as you can – If you don’t have an account on Facebook and other social media channels, create one. Use these platforms to increase the exposure of your blog posts. If the content is excellent and you are promoting it religiously — you will soon create a local community. In the beginning, you can also ask your regular customers to share these posts. You will be shocked to see the surge in popularity.
Post frequently and consistently – We have seen many businesses enter the blog arena like a gladiator but end up like civilians who never use their weapons. Don’t be that business! The best practice is to publish a blog daily. If you lack the time or are out of ideas, once or twice a week is also acceptable. It always helps to be consistent if you want to retain the trust of your local customers.
Include customer success stories – Too much self-promotion can backfire, which is why you should include testimonials and customer success stories once in a while. They can be strategically inserted into your blog post when giving examples about a particular topic or incident.
Talk about local events – The beauty of the blogs is the variety of topics. The readers will like it when you talk about the events that happened in your area. Share your take on those events to give your brand a personality.
The Bottom Line: If you have a business card, add a QR code with a link to your blog. Gradually, you will gain popularity in your area. As hardly any retailer or local business follows this idea, the chances of competition are negligible. And Google also loves fresh content, meaning you will start gaining more authority in the digital realm. A reliable digital marketer can also offer support in this endeavor of yours. Just ensure you hire someone who has expertise in both local SEO strategies and blogging.